Mind Over Money

March 24, 2026

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Will These 6 Biases Affect Your Investment Decisions?

Many different people make many retirement mistakes, even when they have good

information or advisors. Your choices about money, especially those that may lead to

poor outcomes, are often driven by unchallenged biases. When your financial decisions

leave you with less money than you hoped, and you can’t explain your reasoning, it’s

worth examining whether some kind of bias brought you there. I have worked with many

different clients and we are all human. Our experiences with money either become

lessons that guide us or become a hidden bias that may work against us. Here are the

six biases that may affect your investments. Are any of these affecting you?


Bias 1: Loss Aversion

People often dislike losses more than they enjoy gains. Loss aversion is a common

bias, and it can cause decision paralysis. The result is a weakened portfolio with the

losing position being a drag on the portfolio. A Discretionary Portfolio Manager in your

corner can make a difference. When the numbers say it is time to move, the

Discretionary Manager’s role allows them to make decisions without second-guessing.


Bias 2: Status Quo Bias

Investing and building retirement wealth is a long game. It requires calculated, timely

revisions along the way. Nobody can really set it and forget it indefinitely.

Regular, structured reviews with a Discretionary Portfolio Manager should keep your

investments on track.


Bias 3: Image Bias

Many people are emotionally attached to homes, lifestyles, and the symbols of success

they have built over a lifetime, and there is nothing wrong with loving your home or

enjoying what you have worked for. However, we may need to make changes when

start to consider our retirement. The problem arises when the image may be quietly

breaking the finances behind it. I have seen retirees dip into investments to maintain

properties that no longer make financial sense. Others believe they are spending

moderately — on grandchildren, on family, on a lifestyle they have always known — and

are genuinely surprised when they see the cumulative cost. The things money can buy

are not trophies. And maintaining a strong image at the expense of financial stability can

have consequences that show up years down the road, when options are limited.

Sometimes all it takes is an honest outside perspective. A Discretionary Portfolio

Manager can bring an objective set of eyes to these patterns.


Bias 4: Early Life Bias

Your financial history follows you. If you grew up without financial stability, without

guidance, or without positive conversations about money, that background may show up

in your adult decisions — often in ways you may not immediately recognize. Some

people, shaped by scarcity, hold cash and avoid any investment risk throughout their

lives. For others, the opposite is true. Those who grew up in households where money

came and went quickly may spend aggressively or repeat patterns of gift-giving and

generosity that feel right emotionally but carry a real financial cost over time.

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